[The Hybrid Media Show]
A dazzling show of successful and innovative hybrid media formats from around the globe, interfacing the networked media with traditional broadcasting formats, and fusing the digital with the analogue. The show is followed by a debate on the ratio of hybridisation of digital and analogue media. What are the tactical advantages of creating hybrid fusions of digital and non-digital media? Does it lead to new models of media production and distribution? How can hybridisation help to reach new and larger audiences?