[Commodifying Culture]
As the number of websites continues to rapidly expand, the search for new and innovative content has become one of the major concerns of the commercial sector. In this paradigm artists are metamorphosing into'content providers', problematising the very notion of cultural production. This panel looks at major sites producing, commissioning and presenting streaming media content. How do Internet Service Providers, Portal sites, Broadcasters, Search Engines, Technology sites, and Online Music Industry sites relate to the producers of streaming content?